Insights

Best wishes for Christmas and the new year!

Merry Christmas 2025-26

As the year draws to a close, it’s a good time to pause and reflect. As the year draws to a close, it’s a good time to pause and reflect. 2025 has been a busy and rewarding year for us at Preferred, from building new strategic partnerships to rolling out significant enhancements across our tech, and we’re heading confidently into … [ MORE ]

It’s ‘Wear Your Colours’ day, in support of Hebburn Helps

Derby Day 2025 in Support of Hebburn Helps

The office has come alive today with stripes and shirts, with many of the team participating in this year’s ‘Wear Your Colours’ day before the all-important Sunderland vs Newcastle United derby match on Sunday. Thank you to everyone who has taken part, your support is helping to raise much-needed funds for local charity Hebburn Helps: Community Food Bank and Crisis … [ MORE ]

2025 Christmas party…

Christmas Party 2025

Thank you, as always, to everyone who made our annual Christmas party a night to remember… The fantastic Arina Fox hosted the evening in style and delivered a show-stopping performance. Laughter, great company and plenty of festive spirit, what more could we ask for? …and for those who couldn’t make it, the drinks are on you next year!

Digital inclusion and the human touch in automated claims management

Digital Inclusion in Automated Claims Management

When we talk about automation, the conversation often jumps straight to speed, efficiency and scale. All important things, however, the real challenge is more human: how do we preserve the warmth and empathy that policyholders engage with while building systems that don’t always need a person in the loop? It’s something we think about constantly at preferred. Policyholders consistently tell … [ MORE ]

Celebrating 15 years of people, technology and innovation

Celebrating 15 Years of People, Technology and Innovation

As preferred marks its 15th anniversary, I’ve been able to reflect on what an incredible journey it’s been so far. When we first started out, the industry looked very different. Over the years, we’ve seen enormous change, shaped by advances in technology, evolving customer expectations and the challenges that come with a fast-moving marketplace. What’s remained a constant, however, is … [ MORE ]