About

Established market-leaders in the provision of home emergency claims management

Continuous evolution is preferred

As a business, we have grown exponentially since our inception in 2010. Founders Tony Morrison and Dean Rae aimed to revolutionise an industry hindered by outdated practices and ineffective legacy systems, which failed to enhance the customer journey and by taking a fresh, modern approach, embracing innovative technology and putting customers at the heart of the business, preferred offers a truly market-leading service, underpinned by exceptional customer service.

People, technology and innovation; this synergy enhances and protects your brand, streamlines operations and ultimately elevates the homeowner experience.

Proudly positioned in the heart of the North East

Based in our 24/7/365, 100-seat call centre in Newcastle-upon-Tyne, we are ideally situated to provide our services across the length and breadth of the UK and Northern Ireland.

Five pillars of preferred

The five pillars of preferred drive our success are underpinned by our core values; trust, care and respect. These core values run through the very heart of the business, at every level.

Five Pillars of preferred

“We deliver on our promises. We treat your customers as ours. We are preferred.”

Tony Morrison, CEO

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Learn about our leadership team members and industry experts.