In our recent roundup, we hinted at some exciting news on the horizon – and we’re thrilled to finally be able to share this.
We’d like to welcome two new additions to our leadership team who will, no doubt, be instrumental in strengthening our commitment to innovation through next-gen technology.
Welcome, Adam Nicholson: Chief Technology Officer
Adam is a seasoned technology and product leader with a track record of delivering impactful, scalable solutions in B2B environments. He brings a strong blend of product strategy, modern engineering, user-centred design and commercial acumen, making him a strong fit to lead Preferred’s next phase of tech-driven growth.
In his previous role as Director of Technology and Product at Opia, a leader in sales promotions, Adam led initiatives that transformed the consumer experience. From delivering seamless digital experiences and launching modern contact channels to transforming operational processes and embedding AI into the claims process, Adam and his teams delivered innovations that made the customer experience faster, easier, and ultimately made customers happier. Adam’s invaluable experience, plus his vision for the future of Preferred, make his appointment a key part of our strategy as we continue to develop axis, our proprietary software, and the digital solutions we’ve co-created with our clients.
Outside the office, Adam is kept busy with two young children (aged 1 and 2) and two dogs. He admits he hasn’t really got much of a life! In his free time, he loves to enjoy great food and drink.
“Everything about Preferred, from the strength of the product to the ethos of the team, made this an easy decision. I’m excited to bring fresh thinking and emerging tech, and dial up the innovation that will take Preferred to the next level.” Adam Nicholson
Welcome, David Hedley: Director of Marketing and Communications
With over 25 years’ experience in the print and digital design, brand development and digital marketing space, David brings a wealth of insights and creativity to our brand. We’re confident he’ll play a pivotal role in refining how we communicate our mission, vision and values to our clients, customers and internal teams.
In his free time, David enjoys travelling, live music (anything from dance music to rock) and outdoor pursuits in Northumberland and the Lake District.
“After working closely with Preferred for the past 15 years, I’m thrilled to join the team in my new capacity as Director of Marketing and Communications. Preferred’s drive to stay ahead of the game and their strong company values made this a very appealing opportunity for me. I look forward to shaping our brand and public image, improving client, customer and staff communications and providing valuable insights into our ever-changing digital systems and workflows.” David Hedley
Tony Morrison, our CEO commented, “We are delighted to welcome Adam and David to the team. Over the past twelve months, we’ve continued to develop and promote our internal teams, whilst adding key external hires, which has significantly strengthened our senior leadership team and positioned us well for the next phase in Preferred’s journey.”
Welcome to the team, we’re looking forward to the journey ahead…
